Malcolm Logistics Take the Scenic Route
Launching the newest addition to their specialist fleet - the stunning Malcolm Logistics walking floor trailer has hit the UK’s roads.
With a flavour of Scotland, the new trailer boasts a truly eye-catching livery, using the idyllic setting of Loch Lomond. The branded trailer was launched to promote the specialist logistics service they provide to customers in the renewables and recycling sectors. The idea to brand the trailer with such a visually striking graphic was engineered by The Group’s Marketing Manager, Helen Ryan.
Helen commented, “Fleet branding is an integral part of our overall brand strategy, in increasing awareness and exposure. The vision with the graphic on this trailer was to promote our specialist service with high-impact.”
Incorporating the walking floor trailers into the Malcolm fleet, has added a new dimension to the overall business profile and the introduction of the specialist equipment service signifies a key move into a rapidly growing business sector.